Corporate Development Associates

Corporate Planning,
Avalanches and String

Dr. Phyllis R. Anderson

                            CDA Publishing
                            ISBN: 0-9713985-4-2
                            143 pages; $59.95

A corporate executive, business leader and collegiate educator, Dr. Phyllis Anderson has studied the world of business and corporate planning for more than forty years. Now, she has published her innovative ideas for everyone interested in long-range strategic business planning.

Corporate Planning, Avalanches and String is the ideal business person’s guide to long-range strategic planning. Dr. Anderson discusses the “tried and true” techniques of old fashioned corporate planning, disclosing their failures and the reasons for them. In Corporate Planning, Avalanches and String, she introduces the new and exciting approach of the bird dog that seeks out opportunities, and the innovative methods to implement these strategies.

Corporate Planning, Avalanches and String is also an excellent advanced text for students who want to learn the latest techniques in long-range strategic business planning. Dr Anderson’s clear prose and excellent examples guide the student through the morass of esoteric business terminology, clarifying the real world issues and presenting equally real world business solutions.

Corporate Planning, Avalanches and String is a must for every professional’s library, for corporate strategists and for business students.

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